Marketing and Sales

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

This guide includes tips on how to drive sales over the phone.

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

With the right synergy, it’ll be “Showtime” at your business.

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Learn the most common reasons why most e-commerce marketing campaigns fail.

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

A sales process helps you convert leads into customers and earn consistent sales in your business.

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?