Marketing and Sales

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Salesforce and monday are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Learn how connecting with prospects on social media can improve your lead-generation efforts.

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Learn how technology is changing and how adapting to it can help your marketing.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.