Marketing and Sales

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Learn how to feel more confident during sales presentations.

Use these strategies to automate your email communications without coming across as cold to your customers.

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

This guide describes online reputation management and how brands can use it to keep their public image positive.

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.