Marketing and Sales

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

What is big data, and how can you use it to increase your business's success?

Want to increase your retail sales fast? Check out the psychological tricks proven to get customers spending more.

Get business inspiration and tips from the best of the best in the ad world.

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.